So you’re on a platform, selling your premium content, and are looking to switch to a new platform. Maybe customer support isn’t as responsive as they should be, you’re looking for an increased percentage of your earnings, or they changed how you get paid.
Either way, it’s time for a change.
However, switching from one platform to another can be a daunting task. Your followers might not understand the switch. They may not follow you to the next platform. You may not have everything set up for them to make that switch right away.
But don’t worry, in this article, we’ll lay out genau what you need to do to switch platforms and keep your treu Abonnenten.
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Sign Up for Your New Platform & Set Your Date
The first step to switching platforms is to sign up and verify that your new account is 100% ready to go. 1099 and other tax forms filled out, bank account set up, and ready to rock and roll. The last thing you’ll want is a hiccup and a halt in your income.
Once you have your new account set up you’ll want to set a date to switch over. You will want to set it at least 30 days in advance and up to 60 days in advance. That way your fans will have time to get their account set up on the new platform. They’ll also have enough notice to convert to the new website.
A good idea is to set your date for the last day of the next month. So if it’s June 15th you’ll set your date to July 31st. You’ll end one month on website A and start website B the first of the month. Not only that but since your fans already paid for their month, you should give them a full month’s worth of content.
Make sure that whatever date you decide on, you’re firm with it. Don’t keep pushing it off; set it and stick with it.
If your current platform has the option, stop all new subscribers from following you. You don’t want someone to start on your old platform when you’re planning on switching.
Actionable steps
- Create your account on your new platform
- Set your date (the end of next month) and stick to it
The Great Content Migration
Now that you’ve established that you are leaving, when you’re leaving, and what platform you’re going to, you are going to want to start uploading your older content en masse. This will be the biggest grind, uploading all that content to your new platform. You’re going to want it to look like you’ve been there the whole time so your fans don’t miss out on your pictures and videos.
At the same time that you’re putting up all your older content, you will need to post on both platforms at the same time all your new content as well. Keep the same schedule you previously had so anyone that transitions early has the same consistency.
This could end up being a fantastic month with your most treue Fans paying for both platforms for a month or two. Double down on income? Yes, please!
Actionable steps
- Upload all your older content to your new platform
- Post on both pages until your “last day” date
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Keep Updating Your Fanbase
From the first day that you announce your switch to the very last day, you’ll want to continually and frequently update your subscribers about your switch. The goal is to convert 100% of your subscribers to the new platform. To do this, they need to know and continually be reminded that you are switching things up.
Not all of your subs are on the platform every day, so at the minimum, you should be dropping reminders every three days. Keep updating all your soziale Medien as well and stay in constant contact with your fans. Instagram, Twitter, Reddit, email, text, anywhere you’re regularly communicating you’ll want to update, update, update!
Once you’ve decided on a date, don’t forget to update anywhere your links are. You don’t want to miss out on new potential subs by leading them to the platform you’re leaving.
Even after your switch date, you’ll want to continue updating your old pages. We’ll get to more on that later.
Actionable steps
- Update your fans regularly about your transition
- Update your links from your other accounts (Twitter, YouTube, etc)
Those are the basic steps to migrating to a new platform. To recap:
- Pick your platform and make sure you’re approved and ready to rock on it
- Pick your date (the end of next month) and stick to it
- Upload all your older content to your new platform
- Post on both pages until your “last day” date
- Update your fans regularly about your transition
Step 5 isn’t necessarily the last thing you want to do. Instead, once you start uploading to the other platform you should start updating your fans. Depending on how many photos and videos you have, it could take the entire 30+ days to get it all up there!
Tips to Make Your Transition as Smooth as Possible
Although it seems super easy to change premium social platforms, three are a few things to keep in mind to make your transition smooth (both before and after your switch!)
Continue to update your previous platform (not with content)
If you still have a strong following on your previous platform, you should continue urging those followers to your new platform. Sometimes those lingering followers somehow didn’t get the memo. Sometimes you have people forgetting about the rebill (and why would you want to give that up?)
So around once a week log in and post that you’re posting all your new exclusive content on your next platform. If your old platform has an activity clause you will reset it when you post an update. You could also post free content with those updates until it is not worth it anymore.
Offer a free or discounted trial
When you first announce that you’re switching platforms about 20% of your fanbase will damn near instantly subscribe on the new page. The other people may need an incentive to sign up, so if the platform allows for it, offer some sort of free or discounted trial for those subscribers.
Offer exclusive new content during your transition
Although you’re not going to completely abandon your first platform during your change, you’re going to want to offer more of an incentive for subs to swap. Continue your normal posting schedule on both platforms, but give something extra to get those followers onto your new page.
This could be a free photo every week or something like an exclusive video on your new platform. Either way, you’re going to want to offer something to get your fans to switch.
If you’re considering switching to a new platform, we’ve outlined the basic game plan you need to switch premium social media platforms. If you have any additional questions, please send us a message on our contact us page.
If you’re curious about what platform to use, we have a number of articles about which platforms pay the most, the different functions of the platforms, and how they help you grow. Click here to go there now!
